In a changing business landscape, many leaders are taking time to reassess how they grow — not just in terms of products and services, but in how they operate, engage customers, and respond to shifting expectations.
This webinar introduces a simple but powerful framework for thinking differently about growth: the Ansoff Matrix. You’ll explore how it applies to your own context and reflect on whether current models and assumptions still make sense. We’ll also touch on how broader factors — including emerging technologies like generative AI — may be influencing direction.
What the session includes
- A 60-minute interactive webinar
- Introduction to the Ansoff Matrix and how it can be applied in practice
- Live walkthrough with examples and discussion
- Prompt questions to help you apply ideas to your own business
- Time for Q&A
Topics we’ll cover
- Rethinking where growth is coming from
- Identifying opportunities in existing or new markets
- Adapting your approach in response to external changes
- Practical strategy for small and medium-sized businesses
Who it’s for
- Business owners, directors and decision-makers
- Strategy or development leads
- Sole traders or consultants exploring new opportunities
- Anyone looking to refocus growth plans in a structured way
How to register
This is a free session but registration is required. Reserve your place using the ‘Book a ticket’ link.