Adam Lewis, co-founder of BBD Boom, shares his journey of starting and running a remote business and the benefits of systems thinking. He emphasises the importance of understanding your co-founder and building a strong partnership. Adam also discusses the challenges and rewards of remote work and the need for a strong company culture. He highlights the value of apprenticeships in growing a business and shares his insights on systems thinking and the tools they use at BBD Boom. Adam concludes by discussing the future of the company and his personal definition of success.