Episode 251

On the pitch: Laceeze & Dragons’ Den with Emma Burke

June 23, 2025
50m04s

On this episode of the Evolve to Succeed Podcast, Emma Burke, co-founder of Laceeze, shares her entrepreneurial journey from the inception of her innovative shoelace solution, to her recent experience on Dragons’ Den.

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Episode 251

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Episode 251

About this episode

On this episode of the Evolve to Succeed Podcast, Emma Burke, co-founder of Laceeze, shares her entrepreneurial journey from the inception of her innovative shoelace solution, to her recent experience on Dragons’ Den.

Emma discusses the challenges and successes of developing her product, transitioning to a full-time commitment, and the importance of marketing strategies and brand ambassadors in driving growth.

Emma shares her journey on Dragons’ Den, the challenges and opportunities that arose from her appearance, and how it impacted her brand. She discusses the intense experience of pitching, the immediate spike in brand awareness following the show, and the subsequent growth and challenges in her business.

Episode 251

The guests

Emma Burke

Laceeze

Episode 251

The host

Warren Munson

Founder of Evolve
Entrepreneur, keynote speaker, business advisor and author

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