Show Notes:
3:24 – Setting out on her own
6:33 – Dream vs. reality of running your own business
10:37 – The challenges of working in a niche sector
14:51 – The importance of a mentor
16:20 – Biggest digital marketing mistakes and how to fix them
20:16 – Digital vs. Traditional marketing
23:19 – Tips on how to stand out from the marketing crowd
28:02 – Advantages of having a podcast
29:34 – Leveraging your content successfully
36:03 – Adapting to challenges of leading your own business
37:42 – Implementing a four-day week
39:51 – Starting a second business
41:49 – Starting a business on your own vs. starting with partners
44:03 – What hard thing are you not doing enough of?
45:15 – Effect of running own business on personal life and daughter
48:44 – On building resilience and getting through tough times
50:09 – Personal definition of success