Five years since Josh’s first appearance, this conversation explores how both he and his approach to business have evolved
Josh shares the lessons learned from previous failures, the pressure of employing 180 people, and why experience has taught him to be more patient, more selective and less distracted by the next shiny opportunity.
They explore how Chicken & Blues has grown into a strong, profitable brand, why discounting can destroy long-term value, and how treating a team like a high-performance sports squad has transformed the business. Josh also discusses stepping back from day-to-day operations, building a complementary relationship with his co-founder, the economics currently facing hospitality businesses.
This is an honest conversation about maturity, patience, leadership and building businesses designed to stand the test of time.
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What The Episode Covers
Chapters
00:00 Intro
01:07 How has Josh changed in five years?
05:00 What does losing it all teach you?
07:10 What’s next for Aviary Hospitality Group?
09:11 How do you build a profitable brand?
14:25 Why stop chasing shiny new ideas?
15:18 How do you build a high-performance team?
17:54 How do founders step back from operations?
22:30 Why are complementary co-founders so important?
28:09 Why is the restaurant business so difficult?
33:01 Why buy Christchurch Music Festival?
38:18 What makes a risk worth taking?
41:39 What would Josh tell his younger self?
43:41 Does your business pass the five-year test?
45:16 What does success look like five years from now?
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The group helped me take a step back and look at things differently. It’s made a real difference having that kind of support and input from people who’ve been through similar experiences.
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Just want to take a moment to thank you for all your help and support over the past few years. We’ve absolutely loved the away days with you – they’ve been hugely valuable for us. One of the key take-aways flowing from an earlier Away Day is that we agreed, carefully over time, to renew our team. This has brought in younger staff; and results of this and other decisions speak for themselves. This year, even at the eight-month mark, we’re on track for our best year ever! Your guidance has been instrumental in driving this success and we’re excited to see what the future holds.
The Evolve team have a huge amount of real world experience over many years in the entrepreneurial and business growth sector.
Great humans, running a great business, offering real solutions and support with integrity and authenticity. No fluff, just fast paced learning and support.
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The support from Evolve has proven invaluable over the past year – even for more established businesses, it is worthwhile to take a brief step back from day-to-day operations and assess your overall strategy and business direction. The long-term peer group format gives the opportunity to form meaningful relationships with other local founders and business owners, with an open forum to both discuss challenges and celebrate each others’ successes.
The Evolve team has played an integral part in making the Peer Networks programme a success in Dorset. The whole team has always acted with the highest standards and with great professionalism, be that in the management of the programme or the coordination. They are extremely diligent and organised and they have been pleasure to work with. Following their involvement with Peer Networks, they also successfully won a competitive tender for another business support programme we commissioned which they have approached with an equally excellent attitude.
The Evolve team were organised, forward thinking and a pleasure to work with. The Business Festival was a success, which helped us engage with our business community, understand their challenges and build connections. I would not hesitate to recommend Evolve to any Council or public sector organisation, looking for a team to organise successful events within their region.
Warren has been instrumental in supporting Norco in its growth and success for many years. He has guided the team and I through huge change management, leadership and development, while giving an experienced and honest assessment on a regular basis to ensure we achieve our goals and objectives and deliver on our business strategy.
The training provided by Evolve has been invaluable for our leadership team. The sessions have equipped us with essential skills and fostered a culture of continuous improvement. We are now better equipped to handle complex challenges, engage our teams effectively, and drive the firm forward. We greatly appreciate Evolve’s expertise and commitment to our development.
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The Evolve Business Accelerator is a fantastic programme for founders in the early stages of developing a business idea. The programme was instrumental in helping me develop HR Diagnostics to MVP stage and I would have struggled to get where I am without this help and support. The mentors have a pragmatic and approachable style, and they are good at connecting people through their extensive network. Thank you to the Evolve team 🙂
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The expert coaching and guidance Evolve offer is invaluable. When you view business and strategy with perspective you can have thoughts and ideas to make decisions that will impact your business in a positive way.
I have found the Evolve Peer groups provide a valuable support network with like minded local business leaders, which has created time for reflection outside of the office and as a business we have gained real advice and coaching from the Evolve team.
It has opened my eyes and has been a great experience. The Business Accelerator programme has raised a lot of important questions and made me reflect, leading to a better business strategy
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Evolve offers a fantastic peer group which adds huge value to myself and my business!
Being a business owner can often feel like a lonely place. The Peer Group has given me a space to step away, offload, and openly share the challenges that come with running a business, alongside people who truly understand the journey.
Being part of the Peer Group has given me access to invaluable advice, shared experiences, and new opportunities that I wouldn’t have had otherwise. The environment encourages honest discussion, accountability, and continual development, which has been instrumental in my personal and professional progress. I’m genuinely grateful for the encouragement and support I’ve received through Evolve and would highly recommend them to any founder or organisation looking for meaningful guidance, perspective, and long-term growth.
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Working with Warren and Evolve has been instrumental in shaping DDC Dolphin’s future. The strategic advice and leadership training provided have equipped us with a clear vision and the skills to implement it effectively. We now have a stronger financial foundation and a more aligned leadership team, ready to drive the company towards new successes. We’re grateful for their support and expertise.
The Evolve Business Accelerator was brilliant for me and my business. Their support helped refine our strategy, expand our services, and achieve significant growth. The mentors were incredibly supportive and provided invaluable insights to plan and scale. A big thank you to the Evolve team for their support.
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It’s been fantastic because we’ve had the opportunity to step out of the office and the questions have been steered. It’s got everybody opening up and they’ve been a lot more open and honest about what the gaps are, where the holes are and what we need to fill. We’ve taken that away and implemented that in the higher management meetings. We’ve implemented so much from the Evolve sessions that will go towards the company yearly objectives and I hope will continuously improve what we’re trying to do within the business.
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The Evolve peer group sessions are a great place to get away from the day to day, refocus and ultimately bounce ideas off other business people. The structure of the session permits open conversation with your peers and always provides useful insights that you would not be able to get anywhere else. The specific work books challenge you and really get you thinking on what is important in your business.
The programme itself has been excellent, combining strong content around marketing, brand, financials, and setting clear objectives with valuable networking and shared learning. The support has been especially important for me after leaving a long-term role of 19 years to start my own business — it’s helped me feel supported, focused, and confident in this next step.
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Attending Evolve’s Growth Group Programme was incredibly valuable. The workshops on business strategy, planning, and leadership helped me broaden my horizons and gain new insights. Meeting other leaders facing similar challenges was both supportive and motivating. Joining a business peer group has allowed me to continue benefiting from this broader perspective. Thank you to Evolve for this transformative experience.
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